Editorial Policy

A. Editorial Vision & Mission

Vision

To establish Mumbaiker.com as the most dependable digital news portal for Mumbai’s fast-paced environment.

Mission

Deliver accurate, timely Mumbai-focused news

Cover business, auto, entertainment, civic updates, and lifestyle

Provide clear news summaries to help citizens stay informed

Maintain editorial transparency and responsible journalism

Core Values

Accuracy • Reliability • Speed • Fairness • Clarity • Public Interest

B. Coverage Areas

Mumbaiker.com covers:

Mumbai Local News

Business

Bollywood & Entertainment

Auto

Food & Lifestyle

Travel & Tourism

Tech & AI

Festivals & Holidays

Viral & Trending

What We Do NOT Publish

Political propaganda

Hate speech

Unverified / unconfirmed viral gossip

AI-generated deepfake news

Explicit content

C. Accuracy & Verification

Verification Rules

All content must rely on:

BMC official statements

Mumbai Police statements

IMD reports

Railway notifications

Government websites

Verified social accounts

Reputable media sources

Direct interviews where possible

Sourcing

Quote sources clearly

No anonymous source unless unavoidable

Avoid screenshots of tweets unless verified

Price articles must cross-check minimum 2 sources

AI Policy

AI can be used for drafting, structure, SEO
But NO auto-generated factual claims without verification.

D. Writing & Style Guide

Tone

Fast

Sharp

Clear

Useful

Non-opinionated

Format

Straight-to-the-point intro

Strong subheads

Short sentences

Bulleted lists

Clear timeline formatting for civic updates

Price tables for auto & beverages

FAQs for SEO boost

SEO Guidelines

Use Mumbai-specific keywords

Keep headlines crisp

Add schema (FAQ/How-To/Price List)

Use simple language

Avoid keyword stuffing

Place key info early

E. Ethics

No plagiarism

No bias

No exaggeration

Respect minority communities

No use of manipulated images

Clear disclosure of paid/sponsored content

Respect privacy of victims

No sensationalism in sensitive cases

F. Corrections & Updates

Update when official notification changes

Add “Updated on…” note

Correct errors immediately

Do not hide mistakes

Do not delete stories unless legally necessary

G. Social Media Policy

No misleading headlines

No fake urgency

No graphic accident photos

Verified-only posts

Avoid controversial clickbait

Maintain platform tone: fast + factual

H. Sensitive Reporting Rules

Special caution for:

Crime

Deaths

Missing persons

Mumbai floods

Trains/accidents

Religious issues

Suicide/mental health

Rules:

Avoid graphic details

Avoid naming minors

No blame without proof

Add helpline when needed

Maintain neutrality

I. Editorial Workflow

Writer drafts

Sub-editor edit + restructure

Editor fact-check

SEO optimize

Editor-in-Chief approves

Publish

Monitor for updates

J. Team Roles

Writers → Reporting + Drafting
Editors → Verification + Language
SEO Team → Optimization
Editor-in-Chief → Oversight, Standards, Integrity
Design Team → Image compliance
Social Team → Responsible distribution